Thursday, April 12, 2012

Your Local Home Deserves a Hero Shot!


As a whole, we Americans are an interesting group.  We are smart, educated, involved in our community…and, not unlike the rest of America, our attention span about 5 or 10 seconds.  It follows that when you put your home on the market and your agent places it among the local realty listings, your home has about that long to grab potential buyers’ attention.   

Time and time again, studies show that realty listings with superior curb appeal get markedly more attention than those with run-of-the-mill photos.  First impressions count. It’s how advertising agencies can charge hundreds of thousands of dollars to get just the right angle with just the right lighting on their perfectly-designed product packages. In ad-speak, that photo with the perfect angle and lighting is called the ‘hero shot’.   

Your home can have its own ‘hero shot’. Its landscaping, color, the condition of its driveway, walkway, garage and backyard, along with the overall neatness combine to make a true ‘hero shot’ that will stand out from the other area realty listings. That same look (over and above the one in the photographer’s viewfinder) can also be counted upon to draw the attention of potential buyers who happen to be just driving by. 

It’s not surprising, either, that curb appeal also affects the value and salability of realty listings. A study by the University of Washington found that "mature trees in a well-landscaped yard can increase the value of a house by 7% - 19%.” On the other hand, overgrown trees that obscure the view of the home can delay its sale. 

The curb appeal of homes almost defines a neighborhood’s appeal, and vice versa. Any home that is well kept improves the image of the rest of the houses on any street. In the same way, a home with a neglected look can bring down the general appeal of the entire neighborhood. You already know what it’s like to drive by a street lined with houses that are all beautifully maintained. Now that’s the kind of place where you would definitely want to live! 

If you are giving serious consideration to selling your local home, call me anytime for a “curb appeal” consultation.  Usually, just a few easy steps are all it takes to improve that vital first impression!

13 comments:

  1. You've written an excellent post, and you've shared it with us. Your article provided me with some unique and useful knowledge. I appreciate you sharing this text with us. Vancouver Real Estate West Side

    ReplyDelete
  2. I am attracted by the presentation of this article. It is a genuinely a gainful article for us. Keep posting, Thank you.New homes in Port Alberni

    ReplyDelete
  3. I read the above article and I got some different kind of information from your article about a mattress. It is a helpful article to enhance our knowledge for us. Thankful to you for sharing an article like this.Capilano house for sale

    ReplyDelete
  4. This article contains a lot of valuable info. I am amazed by the quality of the info and also it is a beneficial article for us, Thanks for share it.Coal Harbour Condo for Sale

    ReplyDelete
  5. The delightful article you have posted here. This is a good way to increase our knowledge. Continue sharing this kind of articles, Thank you.Mount Pleasant Top Realtor

    ReplyDelete
  6. You are sharing a piece of nice information here. The information you have provided is genuinely instructive and significant for us. Thanks for sharing an article like this.Maple Ridge homes for sale

    ReplyDelete
  7. You are sharing a piece of nice information here. The information you have provided is genuinely instructive and significant for us. Thanks for sharing an article like this.Gibsons Sold Properties

    ReplyDelete
  8. Excellent post. I really enjoy reading and also appreciate your work. This concept is a good way to enhance knowledge. Keep sharing this kind of articles, Thank you.Richmond Real Estate

    ReplyDelete
  9. You wrote this post very carefully. The amount of information is stunning and also a gainful article for us. Keep sharing this kind of articles, Thank you.Langley homes for sale

    ReplyDelete
  10. I always check this type of advisory post and I found your article which is related to my interest. This is a great way to increase knowledge for us. Thanks for sharing an article like this.Oshawa homes for sale

    ReplyDelete
  11. A home buying guide for first-time buyers with current information and calculators and every step of the buying process. Buying Your First Home in Canada

    ReplyDelete
  12. Ratetrade.ca is your one-stop shop for doing a quick search and easy comparison of prevailing mortgage rates in Canada to make smart financial decisions. Compare Best Mortgage Rates in Canada

    ReplyDelete