As a whole, we Americans are an interesting group. We are smart, educated, involved in our community…and, not unlike the rest of America, our attention span about 5 or 10 seconds. It follows that when you put your home on the market and your agent places it among the local realty listings, your home has about that long to grab potential buyers’ attention.
Time and time again, studies show that realty listings with superior curb appeal get markedly more attention than those with run-of-the-mill photos. First impressions count. It’s how advertising agencies can charge hundreds of thousands of dollars to get just the right angle with just the right lighting on their perfectly-designed product packages. In ad-speak, that photo with the perfect angle and lighting is called the ‘hero shot’.
Your home can have its own ‘hero shot’. Its landscaping, color, the condition of its driveway, walkway, garage and backyard, along with the overall neatness combine to make a true ‘hero shot’ that will stand out from the other area realty listings. That same look (over and above the one in the photographer’s viewfinder) can also be counted upon to draw the attention of potential buyers who happen to be just driving by.
It’s not surprising, either, that curb appeal also affects the value and salability of realty listings. A study by the University of Washington found that "mature trees in a well-landscaped yard can increase the value of a house by 7% - 19%.” On the other hand, overgrown trees that obscure the view of the home can delay its sale.
The curb appeal of homes almost defines a neighborhood’s appeal, and vice versa. Any home that is well kept improves the image of the rest of the houses on any street. In the same way, a home with a neglected look can bring down the general appeal of the entire neighborhood. You already know what it’s like to drive by a street lined with houses that are all beautifully maintained. Now that’s the kind of place where you would definitely want to live!
If you are giving serious consideration to selling your local home, call me anytime for a “curb appeal” consultation. Usually, just a few easy steps are all it takes to improve that vital first impression!
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